Audit Report - Thriftknd

1 Critical NEW

Sold-out products featured in Top Sellers

Monroe in Black, Holden in Black, Girls Night, and Stripe Polo Sweater all show as "Sold out" in the Top Sellers section. This creates frustration and erodes trust - a customer excited by a featured item hits a dead end.

Solution: Filter sold-out items from Top Sellers. If you want to show them for social proof, add a "Notify me when back in stock" CTA or move to a "Staff Favorites" section labeled as archival.

2 Critical NEW

Stale blog content hurting crawlability

The blog section shows only 1 post from October 2021 — over 4 years old. Fresh content is one of the biggest SEO levers for a local boutique competing in "vintage Sag Harbor" searches.

3 High UX NEW

No Free Shipping Threshold Communicated

There's no mention of a free shipping offer anywhere on the homepage, product pages, or cart. Free shipping thresholds are one of the most effective AOV (average order value) drivers in e-commerce

Solution: If free shipping is offered at a threshold (e.g. over $75), put it in the announcement bar.

4 High UX NEW

No Size Guide on Shoes

There should be the brand-specific sizing notes

Solution: Add a "Size Guide" link or popup on all apparel and shoe product pages.

5 High UX NEW

No Size Guide

Need to add sizing guide

Solution: Add a "Size Guide" link or popup on all apparel and shoe product pages.

6 High UX NEW

Product Filtering Limited

The only available filters are "Out of stock" (show/hide toggle) and a price range slider. There are no filters for size, color, brand, or category.

Solution: Set up Shopify's native storefront filtering with size, brand/vendor, color

7 High UX NEW

Mega Menu is overwhelming

The Brands mega-menu lists every single brand with all subcategories expanded.

Solution: Show only the top 8-10 brands with an "All Brands" CTA at the bottom

8 Medium UX NEW

Britt's Picks collection is underexplained

Britt's Picks appears in the main nav but there's no context on the homepage explaining who Britt is or what this curation means.

Solution: Add a short line to this page like "Hand-picked by Brittany, Thriftknd's founder"

9 Medium UX NEW

Adding more Information

I would add processing time, domestic rates, and other information

10 Medium UX NEW

Currency Selector is unusable

The header currency dropdown lists every world currency with no search or filtering capability - requires users to scroll through 150+ options to find their currency. Do you actually ship to all of these countries?

Solution: Either disable markets you don't ship to or disable if only US

11 Medium UX NEW

Quick buy opens inline instead of as a modal popup

The quick buy opens an inline drawer that expands below which is not standard. It lets the user lose context of where they are in the grid .

Solution: Update the quick buy to render as a centered modal to focus the user on that one product and not disrupt the product grid.

12 Medium UX NEW

Important Social Proof

This needs to look at legit as possible and the white background on the logos makes it not as much.

Solution: Transparent background on the logos or make this section have a white background - same as product images. Also should move this section up on the page

13 Medium UX NEW

Announcement Bar - adding high value

The rotating announcement bar should have something high-value for promotion on one of the alternating items.

Solution: Use the second slot for something actionable like free shipping at a certain price point or a seasonal promo

14 Medium UX NEW

Puzzels Misspelled in Brands

"Piecework Puzzels" appears in the Brands mega-menu

Solution: Update collection name in Shopify admin to "Piecework Puzzles"

15 Medium NEW

In-store vintage section disconnected from e-commerce

The Denim / T-Shirts / Jackets / Cowgirls video section promotes in-store vintage items that aren't available online.

Solution: Add a clear "In-store only, visit us at 76 Main St" label.

16 Medium NEW

Duplicate hero slide content

Both hero slides use near-identical copy: "your new favorite vintage hub" / "Your new favorite vintage hub" with the same two CTAs.

Solution: Use one slide to highlight what the store is (vintage + curated boutique), and the other to highlight a current promotion, new arrival, or seasonal feature.

17 Medium NEW

Product Image Inconsistency

The white of the image background

Solution: This creates a jarring, uneven grid especially in the Top Sellers carousel. Short-term fix is to ensure the site background is pure white

18 Low UX NEW

Add Instagram Feed

I would embed a feed on the homepage to reinforce the brand's personality and create a social proof loop

Solution: There's a free app called Instafeed you can add!

19 Low UX NEW

Footer lacks quick-access navigation

The footer only has Shipping & Returns, Contact, and Terms. There's no shortcut to key collections, no About/Our Story link, and no FAQ. Users who scroll to the bottom looking for info have limited options.

Solution: Add a simple two-column footer nav: one column for Shop (Apparel, Accessories, Shoes, Brands), one for Info (Our Story, Shipping, Contact, Sustainability).

20 Low UX NEW

Add a Favicon

In the tab of the browser, it shows a globe icon since you don't have a favicon.

Solution: Create one and add it to the site

21 Low UX NEW

Shorten Section

I would make this section smaller for less scrolling

Solution: have all 4 on one line

22 Low UX NEW

Copy Typo

Reads "we'llshow you"

Solution: Need to add a space between we'll and show

Audit Report: Thriftknd

Findings

Critical (2)